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Month: October 2022

New Google Analytics 4: What is It & Why Should You Upgrade?

Leave a Comment / Content Marketing, Web Design / By

IQtechway Web Services Blog

Latest articles, information, news, and trends you need to know about SEO, Local Search, PPC, Social Media Marketing, Website Design, Google and other search engines.

What is Google Analytics 4?

Google Analytics 4 is the next generation of Analytics that helps measure traffic and user engagement on the website as well as on the apps. In contrast to Universal Analytics, GA4 has different kinds of reports on insights.

Several individuals get confused with what Google Analytics 4 property is. To clarify their doubts, “property” in GA is a set of reports, and these reports can vary in different properties. Whereas Google Analytics 4 is the process of decoding these reports.

Experts suggest those who are still using UA for their website must change to GA4 for a better and upgraded experience.

GA4 vs. Universal Analytics

Google Analytics 4 features are unique and different from that of Universal Analysis. Therefore, a study on Google Analytics 4 vs. Universal Analytics can break down its benefits and drawbacks.

Benefits of Google Analytics 4 over Universal Analytics:

  • This model is for both websites and apps as well.
  • Google Analytics 4 is event-based; timing hits and transactions do not exist.
  • Uses a flexible data model instead of “event category” and “event action.”
  • Information from a website and apps is collected in one property.
  • Automated tracking of clicks on outbound links, scrolling, and other interactions.
  • All events are hit-scoped, and session-scoped are no longer present.
  • In GA4, views do not exist anymore.
  • It provides debugging within interfaces.
  • This new generation of analytics offers a free connection to BigQuery.
  • Its new metrics provide accurate engagement tracking.
  • It also provides predictive analysis.
  • Unlike UA, it focuses more on the user’s journey.
  • Its cross-device and cross-platform tracking is more developed than the earlier version.

Squarespace SEO – Tips to Rank Your Squarespace Website

Leave a Comment / SEO, Social Networking / By

IQtechway Web Services Blog

Latest articles, information, news, and trends you need to know about SEO, Local Search, PPC, Social Media Marketing, Website Design, Google and other search engines.

What is Squarespace?

Squarespace is a website creation platform that helps business owners design and develops appropriate websites for their businesses. It is a complete package offering CMS, blogging platform, and hosting services making website building a simplified process.

Business owners can choose from the plethora of professional and minimalist designs and templates available with the Squarespace hub.

Along with creating highly functional websites for your business, a Squarespace SEO expert helps to rank your site among other various other websites. Moreover, the SEO checklist followed by this platform offers all essential search engine optimization tactics suitable for your website.

10 SEO for Chiropractor Website Tips

The majority of consumers find most chiropractor’s clinic information through an online search. Optimizing your clinic’s website makes your business more likely to appear at the top of general search engine results, which can significantly boost in new patient flow. Below are the ten effective tips that experts use to optimize a chiropractor’s website.

1. Perform Keyword Research

The implementation of SEO tactics begins with the process of keyword research. In the digital marketing world, keyword research involves the technique of identifying the most searched terms for a specific query in search engines. A Squarespace SEO specialist chooses the most targeted keywords that help to rank better in the search engines.A properly keyword-optimized content drives quality traffic to the website and helps with product/service promotion. With the use of correct keyword planning tools, you will notice a constant surge of visitors to the website. You can use Google Keyword Planner and a few other tools to find the relevant and target keywords for the Squarespace website optimization.

2. Offer High-Quality Content

The website content plays an important role in ranking the page higher on Google SERP and increasing visibility. A user would be visiting a website to find relevant information about their query. If a website offers content that comes with relevant and useful content then, the website has a high chance of ranking.As search engine algorithms are constantly advancing, it is important to adopt a concrete content strategy that directly refers to the searcher’s intent. The content of your website is critical for your website’s ranking. So you need to ensure quality over quantity.

3. Proper Optimization of Website URL

Google suggests keeping the URL structure simplified and short. Another tip that Google recommends is using a hyphen in between words. This helps in increasing the readability of the URL slugs, which in turn increases better navigation.  On top of that, it is advisable to use real words in the URL instead of meaningless slugs.Hence, it is certain that meaningful Squarespace SEO optimization of website URL leads to better navigation. However, it is important to keep in mind that changing an URL means that you are moving your website.

4. Optimize Page Titles

Optimizing page titles and descriptions is important as they are key elements for search engines. The default title tags of Squarespace websites are easily customizable. Maintaining 60 characters in the title with a touch of uniqueness and descriptiveness is important.

5. Focus on Creating Content with EAT

EAT is the short form for Expertise, Authoritativeness, and Trustworthiness. This is an algorithm that allows Google to rate content based on its quality. Experts focus on producing content with EAT. Such effective SEO copywriting will ensure that the users get accurate, useful, and relevant information.There are instances where a chiropractor’s website has been claimed to be fake after many patients have received no healthcare help. This happened because nowadays, one does not have to have a degree in a certain subject to produce content on the same. To avoid any situation that can later become problematic, Google mandated that every web content for a chiropractor has to pass through this algorithm.

5. Implement SSL Security

Google recommends using HTTPS connection for websites. This leads to a secure browsing experience and leads to improved ranking. Squarespace SEO offers complete free-of-charge certificates for SSL to business owners to bolster and improve SEO.

If you have a new Squarespace account, you will get the SSL by default.

6. Include Keywords in Headlines and Meta Descriptions

Using keywords in headlines and Meta descriptions for your content is efficiently taken care of by Squarespace SEO. Whenever an internet user uses the most searched words to find out the relevant information, content with properly optimized headlines with Meta descriptions will appear higher in the SERPs.

7. Include Relevant Images

To increase user engagement, adding relevant and clear images is essential. Moreover, content with appropriate images helps to increase the scrolling time and encourages the audience to stay on the page for a longer time.

Chiropractor SEO: A Complete Guide to Growing Your Practice

Leave a Comment / GMB Local SEO, Pay Per Click (PPC), SEO / By

IQtechway Web Services Blog

Latest articles, information, news, and trends you need to know about SEO, Local Search, PPC, Social Media Marketing, Website Design, Google and other search engines.

Importance of Chiropractor SEO

A successful chiropractic SEO marketing is highly beneficial for its business. It is the most effective strategy one can use to reach the target audiences, generate leads, drive sales and improve visibility on the internet. In other words, it can be referred to as a “one-stop marketing solution.” Research shows chiropractor SEO services can drive more than 50% of the traffic if applied correctly.

Here are some key pointers that highlight the importance of search engine optimization for a chiropractor.

  • It helps develop a website that is user-friendly and easy to understand.
  • Keeps users engaged with relevant and correct information.
  • Enhances online presence and SERP ranking.

Combining all these things help a site appear on the first page of the search engine. This is crucial because most users only check the first Google search page.

10 SEO for Chiropractor Website Tips

The majority of consumers find most chiropractor’s clinic information through an online search. Optimizing your clinic’s website makes your business more likely to appear at the top of general search engine results, which can significantly boost in new patient flow. Below are the ten effective tips that experts use to optimize a chiropractor’s website.

1. List Your Site on Google Business Profile

Experts optimize a chiropractor’s business by listing it on Google Business Profile. It enables Google, as well as website visitors, to get specific information about the business.

Details Google asks before listing a business are as follows:

  • Correct address
  • Google map location
  • Contact details
  • Operating hours
  • A brief description of the business
  • Relevant and optimized images
  • Another purpose of Google Business Profile is to use it for announcements and promotions as well. For example, if a chiropractor is offering special offers for first-time patients, they can use Google Business Profile to promote this event. It has been observed that such announcements have a higher chance of getting clicked.

2. Emphasis on Reputation Management

Accurate application of search engine optimization for a chiropractor shows suitable results in emphasizing brand awareness. SEO is the only organic process to enhance a business’s online visibility. In addition, it also promotes a brand name enabling you to get a higher position on the SERP. Thus, adding value to the same.

As already mentioned in the previous section, most users stay on the first Google search page for their answers. So, if a chiropractor’s website is ranked among the first 10 searches, users feel these are the only reputed businesses. Hence, they trust these sources for their treatment. SEO enabling a website to secure a prominent position on the SERP is a part of Online Reputation Management.

3. Localize Your Website Content

SEO expert for a chiropractor also brings a spotlight to its business in the local area. There is a high chance that most new patients are based in the same area as the chiropractor. Therefore, with just a nudge, it can appear on local searches. Professionals have observed there is a gradual increase in “near me” searches, which proves people prefer to find chiropractors within their vicinity.

Nevertheless, optimizing content with “near me” keywords cannot help a chiropractor’s website appear on local searches. There are other additional ways that can help a website rank among the top five searches. This includes:

  • Incorporating Google map on the contact’s page
  • Updated web page for every service the chiropractor offers
  • Listing locations on a different web page
  • Optimizing local images

4. Improve Your Site’s Responsiveness

A business must not have a slow-loading website if it wants to rank on the first search results page. The first impression makes a huge difference. For instance, if a visitor clicks on a website and it takes a lot of time to show up, they will close the tab and move on to the next search result. Speed up your website and convert more.

To avoid this, SEO experts for a chiropractic website ensure none of the webpages has lazy loading or large resolution images that can slow it down. In a more technical term, they emphasize the core web vitals. This is essential because of the following reasons:

  • It creates a direct impact on user experience
  • Affects traffic inflow
  • Impacts conversion of the audience to potential customers

5. Focus on Creating Content with EAT

EAT is the short form for Expertise, Authoritativeness, and Trustworthiness. This is an algorithm that allows Google to rate content based on its quality. Experts focus on producing content with EAT. Such effective SEO copywriting will ensure that the users get accurate, useful, and relevant information.There are instances where a chiropractor’s website has been claimed to be fake after many patients have received no healthcare help. This happened because nowadays, one does not have to have a degree in a certain subject to produce content on the same. To avoid any situation that can later become problematic, Google mandated that every web content for a chiropractor has to pass through this algorithm.