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Squarespace SEO – Tips to Rank Your Squarespace Website

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Latest articles, information, news, and trends you need to know about SEO, Local Search, PPC, Social Media Marketing, Website Design, Google and other search engines.

What is Squarespace?

Squarespace is a website creation platform that helps business owners design and develops appropriate websites for their businesses. It is a complete package offering CMS, blogging platform, and hosting services making website building a simplified process.

Business owners can choose from the plethora of professional and minimalist designs and templates available with the Squarespace hub.

Along with creating highly functional websites for your business, a Squarespace SEO expert helps to rank your site among other various other websites. Moreover, the SEO checklist followed by this platform offers all essential search engine optimization tactics suitable for your website.

10 SEO for Chiropractor Website Tips

The majority of consumers find most chiropractor’s clinic information through an online search. Optimizing your clinic’s website makes your business more likely to appear at the top of general search engine results, which can significantly boost in new patient flow. Below are the ten effective tips that experts use to optimize a chiropractor’s website.

1. Perform Keyword Research

The implementation of SEO tactics begins with the process of keyword research. In the digital marketing world, keyword research involves the technique of identifying the most searched terms for a specific query in search engines. A Squarespace SEO specialist chooses the most targeted keywords that help to rank better in the search engines.A properly keyword-optimized content drives quality traffic to the website and helps with product/service promotion. With the use of correct keyword planning tools, you will notice a constant surge of visitors to the website. You can use Google Keyword Planner and a few other tools to find the relevant and target keywords for the Squarespace website optimization.

2. Offer High-Quality Content

The website content plays an important role in ranking the page higher on Google SERP and increasing visibility. A user would be visiting a website to find relevant information about their query. If a website offers content that comes with relevant and useful content then, the website has a high chance of ranking.As search engine algorithms are constantly advancing, it is important to adopt a concrete content strategy that directly refers to the searcher’s intent. The content of your website is critical for your website’s ranking. So you need to ensure quality over quantity.

3. Proper Optimization of Website URL

Google suggests keeping the URL structure simplified and short. Another tip that Google recommends is using a hyphen in between words. This helps in increasing the readability of the URL slugs, which in turn increases better navigation.  On top of that, it is advisable to use real words in the URL instead of meaningless slugs.Hence, it is certain that meaningful Squarespace SEO optimization of website URL leads to better navigation. However, it is important to keep in mind that changing an URL means that you are moving your website.

4. Optimize Page Titles

Optimizing page titles and descriptions is important as they are key elements for search engines. The default title tags of Squarespace websites are easily customizable. Maintaining 60 characters in the title with a touch of uniqueness and descriptiveness is important.

5. Focus on Creating Content with EAT

EAT is the short form for ExpertiseAuthoritativeness, and Trustworthiness. This is an algorithm that allows Google to rate content based on its quality. Experts focus on producing content with EAT. Such effective SEO copywriting will ensure that the users get accurate, useful, and relevant information.There are instances where a chiropractor’s website has been claimed to be fake after many patients have received no healthcare help. This happened because nowadays, one does not have to have a degree in a certain subject to produce content on the same. To avoid any situation that can later become problematic, Google mandated that every web content for a chiropractor has to pass through this algorithm.

5. Implement SSL Security

Google recommends using HTTPS connection for websites. This leads to a secure browsing experience and leads to improved ranking. Squarespace SEO offers complete free-of-charge certificates for SSL to business owners to bolster and improve SEO.

If you have a new Squarespace account, you will get the SSL by default.

6. Include Keywords in Headlines and Meta Descriptions

Using keywords in headlines and Meta descriptions for your content is efficiently taken care of by Squarespace SEO. Whenever an internet user uses the most searched words to find out the relevant information, content with properly optimized headlines with Meta descriptions will appear higher in the SERPs.

7. Include Relevant Images

To increase user engagement, adding relevant and clear images is essential. Moreover, content with appropriate images helps to increase the scrolling time and encourages the audience to stay on the page for a longer time.

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